Bakang Rolland Kganyago

Rolland

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Bakang Rolland

Bakang Rolland Kganyago

Welcome to my digital domain! I’m a seasoned Digital Marketing Manager with over 7 years of hands-on experience in creating and executing innovative marketing strategies. My journey in digital marketing has equipped me with a deep understanding of SEO, PPC, social media marketing, content creation, and data analytics. My goal? To help businesses thrive in the digital landscape by driving engagement, traffic, and conversions.

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My Area Of Expertise.

Paid Media

Managing targeted advertising campaigns across multiple platforms to increase visibility and attract potential customers. Our approach ensures you get the best value for your investment.

copywriting

Creating compelling and persuasive content that resonates with your audience. We craft messages that not only inform but also inspire action.

Content

Producing high-quality, relevant content that positions your brand as an authority in your industry. From blog posts to videos, we ensure your content is engaging and valuable.

Social Media

Leveraging social platforms to build brand awareness and foster community engagement. We create and manage campaigns that drive interaction and growth.

Web Design

Crafting visually stunning and user-friendly websites that captivate and engage visitors. Each design is tailored to reflect your brand’s unique identity and enhance user experience.

SEO

Optimizing your digital presence to improve search engine rankings and drive organic traffic. I ensure your content is easily discoverable by your target audience.

Strategy

Developing comprehensive marketing plans that align with your business goals. I use data-driven insights to create effective strategies that maximize your ROI.

My Technical Skills.

What you Need To Know

My journey through the ever-evolving digital landscape has honed my skills in SEO, PPC, social media marketing, content creation, web design and analytics

WordPress Web Design
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Content Creation
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Google Ads
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SEO
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Social Media Marketing
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Web Copywriting
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Professional Experience.

'25 - Present

ETC Consult PTY Ltd.

Head of Sales and Marketing

  • Strategic Leadership: Developed and implemented cohesive sales and marketing strategies for each of the three brands (under ETC Consult), aligned with overall business objectives. Defined brand positioning, target markets, and value propositions, ensuring each brand maintains a distinct identity while leveraging synergies across the group.
  • Sales Management: Oversaw the sales performance across all brands, setting targets, forecasting revenue, and ensuring delivery against KPIs. Implemented CRM tools (HubSpot) and data-driven processes to optimise sales efficiency and customer lifecycle management.
  • Marketing Management: Drive multi-channel marketing strategies, including digital, content, brand, and performance marketing for each brand. Oversee the development of marketing campaigns, events, product launches, and promotions tailored to each brand’s audience.
  • Budget & Performance: Develop and manage the sales and marketing budget, ensuring cost-effective allocation across brands. Monitor and analyze ROI of campaigns and sales activities, using data to guide future strategies.
  • Team Leadership: Build and lead a high-performing, cross-functional sales and marketing team. Promote a culture of innovation, accountability, and continuous improvement.
'25 - '25

ETC Consult PTY Ltd.

Marketing Manager

  • Strategy Development: Develop and implement brand-specific marketing strategies in collaboration with the Managing Director. Align marketing activities with the company’s overall business and growth objectives. Conduct competitor and market analysis to identify opportunities and areas for improvement.
  • Campaign Management: Plan, execute, and manage multi-channel campaigns (digital, email, social media, content, PPC, SEO, offline).
  • Digital Marketing: Manage and optimize the company’s online presence across websites, SEO, paid media, and social media. Monitor and report on campaign performance using analytics tools (Google Analytics, Meta Ads, etc.).
  • Collaboration & Stakeholder Management: Liaise with sales, product, and customer service teams to align messaging and marketing efforts.
'24 - Present

Roilane Tours Pty Ltd.

Managing Director (formerly), Silent Partner (present)

  • Strategic Planning: Developing comprehensive marketing plans that align with business goals and enhance the business’ market position.
  • Brand Management: Cultivating a strong brand identity through targeted campaigns, social media presence, and community outreach.
  • Operational Oversight: Ensuring the seamless operation of our fleet and tours, from logistics to customer service.
  • Customer Experience: Elevating the customer journey by continuously improving our services and offerings based on feedback and market trends.
  • Team Leadership: Inspiring and mentoring our team to achieve their highest potential and deliver exceptional service.
    Partnership
  • Development: Building and nurturing relationships with key stakeholders, partners, and clients to expand our reach and impact.
'23 - '24

Rentokil Initial Pty Ltd.

Digital Marketing Manager

  • Strategy Development: Creating and implementing comprehensive digital marketing strategies that align with Rentokil’s overall business objectives for the SSA region.
  • SEO & PPC Management: Optimizing our website for search engines and managing pay-per-click campaigns to increase visibility and drive traffic and lead generation.
  • Content Marketing: Developing and overseeing the creation of valuable and engaging content, including blogs, videos, and social media posts, to educate and inform our audience about the business’ products and services.
  • Social Media Management: Managing our social media platforms, creating compelling content, and interacting with our online community to build strong relationships.
  • Data Analysis: Utilising analytics tools to monitor and analyze the performance of digital campaigns, making data-driven decisions to optimize results.
  • Collaboration: Working closely with cross-functional teams, including sales, customer service, and operations, to ensure a cohesive and integrated approach to marketing.
'21 - Present

Rolland Digital pty ltd.

Freelance Digital Marketer

  • WordPress Website Development: Creating visually stunning and highly functional websites tailored to your brand’s needs using WordPress.
  • SEO & SEM: Implementing effective search engine optimization and search engine marketing strategies to enhance online visibility and drive organic traffic.
  • Content Creation: Developing engaging and relevant content that resonates with client’s target audience and supports their marketing goals.
  • Social Media Management: Building and managing social media profiles to foster community engagement and brand loyalty.
'18 - '23

Rentokil Initial Pty Ltd.

Digital Marketing Executive

  • SEO & SEM: Optimizing our website for search engines and managing search engine marketing campaigns to increase visibility and drive traffic.
  • Content Creation: Developing high-quality content, including blogs, articles, videos, and social media posts, that resonate with our audience and promote our pest control solutions.
  • Social Media Management: Overseeing our social media platforms, creating engaging content, and fostering a strong online community.
  • Analytics & Reporting: Using analytics tools to monitor and measure the performance of digital marketing campaigns, and providing insights to optimize strategies.
  • Paid Advertising: Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and social media to maximize ROI.
  • Collaboration: Working closely with the marketing team, sales department, and other stakeholders to ensure a cohesive and integrated approach to marketing.
'18 - '18

Rentokil Initial Pty Ltd.

Marketing Intern

  • Content Creation: Assisting in the creation of engaging content for blogs, social media, and email campaigns.
  • Social Media Management: Helping to manage and monitor our social media platforms, scheduling posts, and interacting with our online community.
  • Market Research: Conducting research to gather insights on industry trends, competitors, and target audiences.
  • Campaign Support: Assisting in the planning and execution of marketing campaigns, including tracking and reporting on performance metrics.
  • Data Analysis: Analyzing data from various digital marketing channels to help optimize strategies and improve results.
  • Administrative Tasks: Providing support with administrative duties such as organizing marketing materials, maintaining databases, and coordinating meetings.

My Services

Web Design

Your online presence is your digital storefront, and it needs to captivate your audience and convert visitors into clients. I offer expert WordPress website design services that align with your brand’s vision and marketing goals.

Schedule An Appointment

Consultancy

 As a seasoned digital marketer, I’m here to help your business thrive in the online landscape. With my in-depth knowledge and strategic approach, I provide tailored consultancy services that drive results and accelerate growth.

Schedule An Appointment
Freelance work

Freelance

With over 7 years of experience in digital marketing, I provide  top-notch freelance services that drive real results. From startups to established businesses, I have a proven track record of successful digital marketing strategies 

Schedule An Appointment

Contact Me

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